SAID IT LAD

Dogfish has sold independent menswear from Bedford Street since 1992. For 34 years, it has backed brands with their own identity and earned a serious place in Norwich culture. Say It Lad gear is now on its rails. Say It Lad started in Norwich as an anonymous voice note platform where men speak openly about what is going on in their lives. No names. No accounts. No pressure to find the right words. Until now, our clothing has only been available online. Dogfish changes that. Y

Most business owners delete charity requests within seconds because they offer zero practical return on cash spent. That makes sense. Companies have payroll to meet. Traditional corporate giving hands over five hundred quid for a logo on a poster that nobody looks at. Real partnerships solve actual problems. They protect staff from burnout and cut down on sick days with anonymous tools workers will actually use. If a project protects your workforce, backing it is just good bu

A dealership manager left a voice note on Say It Lad this week. Everyone at work leans on him, but forty years of silence finally broke his health. He survived childhood violence, abuse, and youth custody before rebuilding his life, only to face an affair years later. He worked long hours and smoked weed to cope. It failed. His son stopped visiting, his relationship ended, and his physical health collapsed. He finally started therapy, got his own place, and quit running. Addr

My name is Rod. Last June, I decided I’d had enough. I tried to end things. As it turns out, I was pretty rubbish at it. Thank God for that. Everything had hit a wall at once. I was staring down a divorce. My ex-wife had taken the dog. She claimed I wasn’t looking after it or myself. She wasn’t wrong. I was empty. I was done. But I’m standing on the other side of that line now. I’m here to tell you there is a light at the end of the tunnel. It’s easy for me to say that becaus

Standing in the kitchen at midnight, you’re left with a heavy knot in your gut and a house that’s too quiet. You had the chance to speak up three pints ago. You almost did. Then someone cracked a joke and you tucked it all back in. You didn't want to be the "mood killer." But while you’re worrying about being a burden, your mates are likely sitting in their own homes feeling the exact same way. The silence only wins if you stay quiet. You aren't a downer. You’re just a man.

I just listened to a message from a lad who is turning 31 in a week. He has spent the last four years going through stuff he never imagined he’d have to face. He’s been close—so close—to the point of thinking it just isn't worth it anymore. He has lost good people to suicide. He has worked himself to the bone to better everyone around him, but he’s left himself behind.

Sky Sports presenter Simon Thomas has shared an unfiltered message of hope with Say It Lad, speaking directly to anyone caught in a dark place. A Message of Hope In the voice note, Simon opened up about the sudden death of his first wife. She passed away in just three days following a diagnosis, leaving him to raise their eight-year-old son alone. What followed, he said, were some of the hardest months of his life. “I went to some really dark places, places where I felt cripp

David has always been seen as the loud, bubbly one, but in his voice note for Say It Lad he admits that image is often a mask. Behind it he’s a dad of four, carrying pressures, scars from being let down, and the weight of losing mates and family to suicide. His message is simple: talking helps. Getting it off your chest can change everything.

Shelton “Shakespear” Alexander: A Voice for Change in Mental Health The Journey Through Hell Shelton “Shakespear” Alexander, the star of the Netflix series Come Hell And High Water , has faced unimaginable challenges. He has lived through hell not once, but twice. First, there was Hurricane Katrina. He witnessed his city drown. Homes, families, and lives were ripped apart. The world saw the headlines, but he experienced the silence that followed. No roof. No power. No way out

Kevin Paul stands arms crossed in a moody tattoo studio, hoodie up, scars showing. Behind him—ink bottles, gold records, and an Ed Sheeran-signed guitar. A space built from pain, now filled with proof he made it.

Frank Bruno’s taken hits in and out the ring. But when he followed Say It Lad, it hit different. A fighter who’s faced the darkness — now watching the lads who speak it out loud.