Followed by Frank Bruno: Why It Means More Than You Think

"I’ve had breakdowns. I’ve been sectioned. I’ve been there."— Frank Bruno

When Frank Bruno followed Say It Lad, it wasn’t just another tick on the follower count. It was a moment.

A heavyweight champion — a man who took punches from Tyson and still stood tall — decided to follow a grassroots movement built on nothing but honesty, pain, and voice notes from blokes who are barely holding it together.

And here’s why that matters:

He’s Not Just a Boxer. He’s a Survivor.

Frank’s been open about his mental health struggles for years. He’s been sectioned under the Mental Health Act. He’s been vilified by the press. He’s been called "bonkers Bruno" and had to fight harder outside the ring than he ever did inside it.

He knows what it feels like to lose yourself. To lose control. And to still be expected to act like everything’s alright.

He knows the cost of silence.

He Didn't Have to Follow. But He Did.

There’s no PR deal here. No fee. No collab. He just saw what we’re building and followed it. That says a lot.

It says he recognises something real. It says he believes in giving lads a space to talk. It says he gets it.

When a Legend Sees You, You Know You're Doing Something Right.

Frank’s follow is bigger than a blue tick. It’s proof that men from all generations are ready to back a new kind of mental health message — one that doesn’t feel like therapy, doesn’t sound like a campaign, and doesn’t treat you like a victim.

It’s not about crying into a ring light. It’s about finally saying the thing you’ve been burying for years — and knowing someone’s listening.

So What Now?

He’s followed. He’s spoken. Will you?

Say it, lad. Leave a voice note. It could be the first punch you throw back.