YOUR VOICE COULD SAVE HIS LIFE.
HOW IT WORKS
1. Tap ‘Send’ to open WhatsApp.
If you're not sure what to say, just send "Hi" — we’ll guide you from there with a few simple prompts to get you started.
2. Record your voice note.
Share what you’ve been through, what you’re feeling, or what helped you get through a tough time. It could be 10 seconds or 10 minutes — there’s no right or wrong way to speak up.
3. Stay completely anonymous.
No names. No profiles. No pressure. Just real voices from real lads being honest.
4. Hear from others.
You’re not alone in this. You’ll be able to listen to other lads who’ve opened up — lads going through it, and lads who’ve made it through.
Your voice could be the one that reaches someone right when they need it most.
One honest message might be the thing that stops another lad from giving up. This isn’t therapy. It’s brotherhood. Say it — not just for yourself, but for someone else who needs to hear it.
Leon McKenzie Joins Say It Lad
From Premier League striker to pro boxer to mental health warrior—Leon McKenzie has lived it all.
He’s battled on the pitch, in the ring, and inside his own head. Now he’s standing with us.
As an official ambassador for Say It Lad, Leon brings raw experience, real honesty, and the kind of voice men need to hear. He knows what silence can do—and what speaking up can save.
Welcome to the team, Leon. Let’s change the game.
Your Words...
“Didn’t realise how much I was holding in until I said it out loud. Didn’t expect it to help. But it did.”
“Didn’t want to be fixed. Just wanted to be heard. That’s what this gave me.”
— 38, Norwich
“Felt like I was the only one going through it. Heard someone else’s message and cried in the car.”
— 35, Birmingham
“Didn’t know what to say. Just hit record and spoke. Turns out that was enough.”
— 29, Leeds
“It was 3am. My head was loud. I left a note and felt a bit less alone.”
— 26, Liverpool
“I never talk about this stuff with my mates. I left a voice note at 2am and felt less like I was losing my head.”
— 33, Manchester
“Didn’t feel like therapy. Didn’t feel judged. Just felt like talking to a mate who gets it.”
— 41, Bristol
Frank Bruno knows the cost of silence. That’s why he follows.
SAY IT LAD
Need somewhere to start - send 'HI' above and we'll send you some prompts.
If You Need More
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Samaritans (UK): 116 123 (Free, 24/7)
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Text “SHOUT” to 85258 (24/7 crisis text line)
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In an emergency, call 999
General Contact:
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Email: sayitlad@gmail.com
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Instagram: @sayitlad
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(More channels coming soon)